Agency Best Practice | Leveraging Retail Intelligence for Advanced Audience Targeting
Update: 2024-10-03
Description
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Rupert Staines, CEO of Vector Retail Media, to discuss how digital media and Amazon agencies can leverage insights to create personalized marketing campaigns.
Rupert shares his expertise in advertising technology and AI, emphasizing the importance of tailored strategies that enhance engagement and drive ROI for brands. With a strong background in retail media, digital strategy, and data management, Rupert provides valuable insights into optimizing operations for better sales performance.
Tune in for an enlightening conversation that demystifies the complexities of creating effective marketing strategies in the digital landscape.
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